The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
Comic Sans

Wieden+Kennedy

World’s First Adaptive Deodorant

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Isolation | Medical Model
Social Model