The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
Comic Sans

Brand Enhancer

World’s First Adaptive Deodorant

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Isolation | Medical Model
Social Model

Jessica Long’s Story

'For All' | Inspiration and Exploitation | Metaphor
Exceptionalism Fallacy | Isolation | Medical Model | No Words

Start Your Impossible feat. Lily Rice

Exceptionalism Fallacy | Infantilizion | Isolation | Language | Medical Model | No Words
Inspiration and Exploitation | Metaphor

We All Win

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Infantilizion | Isolation | Medical Model

ThisAbles

Consumer Model
Inspiration and Exploitation
Language | Medical Model
Social Model

The Blind See More

Exceptionalism Fallacy | Language | Medical Model | No Words
Inspiration and Exploitation | Surprise Reveal
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