Super Bowl

Toyota

Jessica Long’s Story

Image from the beginning of the ad. Jessica Long, a double amputee wears a red swimsuit while swimming in dark water. White text on the screen tells us she's a 13x paralympic gold medalist

'For All' | Inspiration and Exploitation | Metaphor

Exceptionalism Fallacy | Isolation | Medical Model | No Words

Microsoft

We All Win

Image of Owen, a young boy, sitting on his bed, talking to the camera.

'For All' | Inspiration and Exploitation

Exceptionalism Fallacy | Infantilizion | Isolation | Medical Model

Toyota

Good Odds

Image of a woman in a hospital robe holding up a baby with 3 missing limbs. The baby is wearing a diaper and the woman matches the Hospital Green paint and curtains on the wall.

'For All' | Compensation | Inspiration and Exploitation

Exceptionalism Fallacy | Language | Medical Model | No Words

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