The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
Comic Sans

Brand Enhancer

Sady

'For All' | Surprise Reveal
Consumer Model | Cultural Pluralism
Language | Medical Model
Social Model

Believe in the Wonder of Giving

Compensation | Inspiration and Exploitation | Metaphor | Surprise Reveal
Medical Model

Friendship

Exceptionalism Fallacy
Inspiration and Exploitation | Metaphor | Simulation | Surprise Reveal

Hearing Hands

Gift Recipient | Inspiration and Exploitation
Isolation | Medical Model | No Words
Social Model

Reindeer Games

Consumer Model
Exceptionalism Fallacy | Infantilizion | Language | Medical Model | No Words
Inspiration and Exploitation | Surprise Reveal

Justin Gallegos

Exceptionalism Fallacy | Language | Medical Model | No Words
Gift Recipient | Inspiration and Exploitation
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