The Critical Axis logo embraces imperfection with its slightly askew matrix. The upper right, and more aspirational quadrant is blocked off and colored outside the lines. The all caps, san serif Critical Axis word mark is disrupted by an exaggerated forward leaning line of the x that descends below the baseline of the text.
Comic Sans

'For All'

‘for all’ is a term we are using to explore the conceptual convergence of ‘Universality’ and ‘All’ in disability.

Industry is increasingly espousing the notion that when something is made accessible for a disabled person, everyone benefits. The concept, while well meaning, unfortunately erases the disabled person from the equation and diminishes the experiences of living with disability.

We, instead, push back and ask if we can be ok with a disabled person benefitting.

World’s First Adaptive Deodorant

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Isolation | Medical Model
Social Model

Jessica Long’s Story

'For All' | Inspiration and Exploitation | Metaphor
Exceptionalism Fallacy | Isolation | Medical Model | No Words

We All Win

'For All' | Inspiration and Exploitation
Exceptionalism Fallacy | Infantilizion | Isolation | Medical Model

#ColorForAll

'For All' | Gift Recipient | Inspiration and Exploitation | Metaphor
Consumer Model
Medical Model

We’re the Superhumans

'For All' | Compensation | Inspiration and Exploitation
Exceptionalism Fallacy | Language | Medical Model | No Words

Learning Sign Language

'For All' | Inspiration and Exploitation | Surprise Reveal
Medical Model | No Words
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